I usually spend a little bit of time checking on my SEO in the mornings before the day gets busy with patients. Today I came across something I found interesting. A colleague of mine was using the title “Best Chiropractor in San Clemente” as the name of a video about his practice. The first thing that came to my mind was the legality of this statement. So I found my way to the Better Business Bureau website and found that my impression of “Superiority Claims” was in fact accurate.